Marketing must drive profit.
We build scalable structures and manage your growth with profitability at the core.
01
Profit comes first.
Revenue is a metric. Profit is the benchmark for every decision.
02
Structure over actionism.
All channels follow a clear system. No isolated optimization.
03
Growth built as one system.
From first touchpoint to repeat purchase, we manage the entire system.
04
Scaling with control.
We only scale what proves to be profitably sustainable.
05
Success is aligned.
We only earn when real growth is created.
06
Experienced accountability.
Every initiative is decided and executed at senior level.
NUMBERS, NOT PROMISES
Profit is measurable.
We take responsibility for profitable growth, not activity.
720 Mio. €
Revenue generated in 2025
150 Mio. €
Managed ad spend
+53 %
Average profit increase
+39 %
Average CLV growth
12 Brands
Scaled profitably
RESULTS
Selected brands.
Repeatable results.
From market entry to eight-figure scale, we take responsibility for profitable growth, deliberately limited to a maximum of 15 brands at a time.
Nature Heart
3× Net Revenue
2× New Customers
HEIMATGUT
€30,000 in Q3 →
8‒figure in Q4
Solys
7‒figure → 8‒figure in 12 months
Selene
0 → €100,000 in
3 months
MODELLOTURBO
100% monthly revenue growth
KRÜMEL
Shop launched &
6‒figure in 3 months
MYRICALS
+30% revenue in
3 months
Cerascreen
Data transparency achieved in 30 days
REAL VOICES
What our partners say about working with us
Profit is measurable. So is trust.
CheckForPet
Hamburg
„Harucon Ventures rebuilt and optimized our campaigns. In a short period of time, we significantly increased both revenue and customer retention.“
Funding Futures
Hong Kong
„Harucon Ventures built our paid acquisition setup while optimizing our retention structure. This allowed us not only to acquire new customers, but to grow profitably and sustainably.“
Brilliance
Miami
„Through performance and retention marketing, Harucon Ventures scaled our eCommerce business profitably and strengthened it for long-term growth.“
OUR SYSTEM
Most scale channels.
We scale systems.
Meta, Google, retention, creatives & CRO work as one integrated system. If one piece fails, growth breaks down.
01
Acquisition Engine
Predictable customer acquisition driven by profit logic.
In short: Not media buying, but economically driven customer acquisition.
02
Retention Engine
More value per customer. Systematically.
In short: Not more customers, more profit per customer.
03
Conversion Engine
Performance happens before the click and after the click.
04
Profit Engine
Clear visibility into margins. Decisions driven by profit.
MARKET REALITY
Why most eCommerce brands stagnate despite increasing budgets.
More budget doesn’t solve a structural problem. Without a system, growth becomes expensive, not profitable.
PROBLEM 01
Agency fatigue.
Without real progress.
You’ve tested agencies, received reports and sat through endless calls.
Yet by the end of the quarter, you’re right back where you started. More activity, but no real profit.
The problem isn’t effort. It’s the lack of accountability for real results.
PROBLEM 02
Lack of data transparency.
You see revenue, not profit.
ROAS looks good. Revenue is growing. But what actually remains after cost of goods, marketing, returns, and fixed costs?
Channel KPIs only tell part of the story. Without clear unit economics, you’re steering growth blindly.
PROBLEM 03
No unified growth system.
Google optimizes for clicks.
Meta optimizes for conversions.
Retention operates in isolation.
But no one manages how everything works together.
Growth doesn’t happen in individual channels, it happens in an integrated system.
PROBLEM 04
The market has become more competitive. Single channels are no longer enough.
Advertising costs are rising. Margins are shrinking.
Customers compare more than ever before.
In the past, increasing budget was enough. Today, you need structure.
A single channel doesn’t scale a business. Only a system does.
OUR APPROACH
We take responsibility.
Not just tasks.
We don’t just optimize campaigns. We build a profitable growth system, with full accountability for results.
Growth as a System
We don’t optimize individual channels. We build an integrated growth system.
Paid acquisition, retention, CRO and creatives work together in a structured system. Every action is aligned with unit economics and profitability.
If one element is weak, the entire system suffers. That’s why we think in systems, not in campaigns.
Numbers over gut feeling
Senior‒Level Support
Predictable scaling
Growth with exit potential
We take responsibility
No consulting. No presentations without consequences. Just real accountability for results.
We are measured by profitability, not clicks, reports, or reach.
Our success is directly tied to yours. That’s why we make decisions as if it were our own company.
Certified partners.
Directly connected.
Direct platform integrations, priority partner support, and access to beta features.
NOT FOR EVERYONE
We only partner with selected brands.
We only work with brands that take responsibility and prioritize profit.
Clear expectations are the foundation for real growth.
This is not a fit if…
You’re only looking for a single channel
"We just need a Meta agency."
You want to “test” growth
You’re looking for quick experiments without real commitment.
Numbers are secondary
Profitability and contribution margin don’t matter in detail.
You can’t let go of control
You want to approve every ad, budget, and decision yourself.
Change isn’t welcome
You want better results, but without changing the structure.
This is a fit if…
Profit comes before revenue
You want sustainable profitability, not just higher ROAS.
You want to hand over responsibility
ou’re looking for a true growth partner, not just a service provider.
Data drives decisions
Gut feeling is replaced by unit economics.
You think long term
You’re building a company, not just campaigns.
Transparency matters
You want clarity on margins, customer value, and real profit drivers.
OUR GROWTH PROCESS
Predictable growth follows a clear system.
Before we invest another dollar, we establish full transparency across costs, margins, channels, and customer segments. Only once profit is clearly measurable, controlled scaling begins.
ABOUT US
Experience that takes responsibility.
We don’t come from the agency world. We come from operational responsibility.
Tobias
Co-Founder
Tobias is responsible for business development and central operational areas of our projects. His focus is on optimizing purchasing, supply chain, logistics, and fulfillment for both our own ventures and customer projects. In addition, he supports strategic topics such as scaling and exit readiness.
Cem
Co-Founder
Cem is responsible for marketing strategy and operational implementation in performance and growth marketing. With over 13 years of experience in digital marketing and more than €2 billion in generated revenue, he develops data-driven strategies that enable brands to grow and scale sustainably.
Julian
Head of Retention Marketing
Julian is responsible for the entire area of retention marketing. His focus is on the strategic development and implementation of email and WhatsApp marketing, with the aim of sustainably increasing customer loyalty, repeat purchases, and customer lifetime value.
Dominik
Sales
Dominik is responsible for sales. He handles communication with new prospects, prepares quotations, manages inbound and outbound leads, and ensures that initial discussions develop into long-term partnerships.
Polen
Media Buyer
Polen is part of our performance marketing team and works as a media buyer on the planning, implementation, and optimization of our campaigns. She supports the scaling of our accounts and contributes to the successful implementation of data-based performance strategies.
Emir
Junior Media Buyer
Emir supports our performance marketing team as a junior media buyer with a focus on Google Ads. With great commitment and strong analytical skills, he works closely with our senior specialists and assists in the optimization and scaling of our
Melissa
Design & UX
Melissa is responsible for design and user experience in our projects. She focuses in particular on email design and optimizing shop interfaces to create visually striking and conversion-optimized user experiences.
Aniko
Backoffice & Operations
Aniko supports our team in the back office and ensures that organizational and administrative processes run smoothly. She works closely with Tobias and Cem and provides support with operational and administrative tasks.
Frequently Asked Questions
What makes Harucon different from traditional agencies?
Harucon is not a traditional service provider. We act as a growth partner with real outcome responsibility.
We combine customer acquisition, retention and profit steering into one integrated system, not isolated campaigns.
Our focus: predictable, profitable growth.
Who is Harucon the right partner for?
For established e-commerce brands (typically €1–3M+ annual revenue) that want to scale profitably, not just push revenue.
If you are willing to share responsibility and work in a data-driven way, we’re a strong fit.
Who is Harucon not a good fit for?
If you are just looking for “someone to run ads.”
If profitability is not a priority.
If you want to control every single tactical decision yourself.
In that case, we’re probably not the right partner.
How does the partnership start?
First, we analyze your data, cost structure and profit drivers. Based on that, we develop a clear growth roadmap. Only once transparency is established do we begin controlled scaling.
How do you measure real success?
We don’t measure success by ROAS alone. We measure real profitability:
• Contribution margin
• CAC
• LTV
• Cash flow
• Scalability
Growth only matters if it’s profitable.
When do we start seeing real profitability?
Within the first 30 days we typically create full transparency around profit drivers and cost structure. We start with your existing setup, no blind budget risk.
Scaling only begins once profitability is clearly understood.
What happens if the goals are not achieved?
Our model is performance-driven. No results, no compensation. No rigid long-term contracts. Our success is directly tied to your success.
Why aren’t you a traditional agency?
We don’t just optimize channels. We operate and steer the entire growth system. Senior-level execution, limited to max. 15 brands at a time, with a clear focus on profit instead of presentations.
Do you also work internationally?
Yes. We help scale e-commerce brands internationally through data-driven and system-based growth strategies.
How closely will we work together?
You work directly with senior decision makers. Clear communication through Slack, WhatsApp or email, plus regular strategy calls. We focus on clear KPIs instead of fancy reports.Direkter Austausch mit Senior-Entscheidern. Feste Jour-Fixes. Slack, WhatsApp oder E-Mail. Klare KPIs statt schöner Reports.